RAM CHANGES FOR '98, NEW QUAD CAB INTERIOR IMPROVEMENTS

Since its introduction in late 1993, truck buyers have purchased Dodge Ram in record numbers, selecting it for its power, capability and bold design. With the introduction of the 1998 Dodge Ram, truck shoppers will have yet another reason to buy one. Make that two more reasons. The new 1998 Ram Quad Cab™ is the first full-size pickup to offer dual access doors to the rear seat.

FUNCTIONALITY - Buy The Ram Pickup Here

The Ram Quad Cab provides unmatched access, functionality and capability for full-size pickup truck buyers looking to do more with their pickup. The rear-hinged access design requires no pillar, creating a large single opening for easy passenger access and cargo loading from either side of the cab. Front passenger shoulder belts are integrated with the seat on all extended cabs, providing rear seat access without the obstruction of a roof-mounted belt. Door handles are integrated with the front interior face of the rear door, providing a dual locking system for all four doors when the front doors are locked.

INTERIOR - Buy The Ram Pickup Here

While access to the new Ram may be the most obvious enhancement, the most ergonomically friendly interior in the full-size segment has been further improved with an all-new instrument panel on all Ram models. In addition to an improved, more ergonomic panel, a passenger-side airbag has been added, along with a new steering wheel. All Ram models will be equipped with a passenger air bag disable switch. Additional new comfort and safety features include heated power mirrors, illuminated power door lock and window switches, and an optional security alarm.

EXTERIOR - Buy The Ram Pickup Here

New forged aluminum wheels (on the 1500 and 2500 series) and body-side moldings have enhanced the exterior appearance, which will feature three new colors: Deep Amethyst, Forest Green and Intense Blue.

ENGINES - Buy The Ram Pickup Here

The wide choice of powertrains remains the same on the 1998 Ram, although the 5.9L V-8 engine now offers an improved 245 horsepower (from 235) and 335 ft. lbs. of torque (from 330). In addition, the 8.0L V-10 and Cummins Diesel will be available on the 2500 SWB Club and Quad Cab models. Chassis improvements include improved standard rear-wheel anti-lock brake diagnostics and the next generation of four-wheel ABS (optional). Interior noise is reduced through engineered structural improvements and added acoustic materials.

CAPABILITY - Buy The Ram Pickup Here

The Dodge Ram Pickup breaks the "rules" with the boldest, biggest, toughest and most capable line of full-size pickups on the market. The optimal combination of durability, reliability, comfort, convenience and safety features make the Ram pickup equally capable in commercial or personal use.

SEVERAL FIRSTS - Buy The Ram Pickup Here

The Dodge Ram Pickup offers a long list of industry firsts and exclusives, including the most available payload, highest tow ratings and the most powerful gasoline and diesel engines. New for 1998 is the Ram Quad Cab[TM], the first pickup with dual access doors to the rear seat. Both Regular and Club Cabs boast the roomiest interiors in the industry. The Ram establishes a benchmark in pickup truck safety with standard driver and passenger air bags, side-guard door beams and available four-wheel anti-lock brakes. With better resale value than Ford, Chevy or GMC, Ram provides its owners with outstanding value. For the second year in a row, Ram Pickup is winner of the Strategic Vision, Incorporated's Total Quality Index[TM] (TQI) and J.D. Power and Associates A.P.E.A.L. awards. The TQI measurement is a complete look at the vehicle ownership experience. According to Strategic Vision, the Ram is "well ahead of its competition, providing its owners with luxury car-like craftsmanship in a rugged, powerful vehicle."

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