BMW 3 Series Sedans Achieved Highest Customer Satisfaction Ranking

Woodcliff Lake, New Jersey, ...The BMW 3 Series sedans have achieved the highest customer satisfaction ranking in their segment from Strategic Vision, who announced the results of their 1999 Total Quality Index™. The 3 Series sedans received a high score of 906 in the very competitive "Near-Luxury" category, representing a significant achievement for the 323i and 328i sedans in their first model year.

"We're pleased by the results of this survey," said BMW of North America president Victor Doolan. "The Total Quality Index™ is more than a measurement of defects in an automobile. It takes into account the total ownership experience—the enjoyment of driving the vehicle, the purchase or leasing experience and the emotional aspects of the car/driver relationship. With so many good cars to choose from, the fact that the 3 Series has achieved this honor, tells us that both the vehicle and our retailers are exceeding our customers' expectations."

In summing up the results of the survey, Strategic Vision commented on the 3 Series; "The new '3' excels in style, roadability, innovation and craftsmanship. Offering the highest standards, they make their owners feel delight, personal satisfaction, esteem and pride in cars that are fun to drive and 'a leader'."

The BMW 323i sedan is equipped with a 170-horsepower, 2.5-liter inline six-cylinder engine, while the 328i sedan has an even more potent 193-horsepower 2.8-liter inline six. Both models are available with a choice of manual or automatic transmission. In addition to their 4-year/50,000 mile limited warranty, the cost of scheduled maintenance for 3 years or 36,000 miles is included with the purchase or lease of any new BMW model.

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