BMW ENHANCES CERTIFIED PRE-OWNED PROGRAM

Expanded Warranty and New Search Engines Provide Online Access to BMW Inventory

WOODCLIFF LAKE, N. J.,- Many new car purchases begin with information-gathering on the Internet, and now, the World Wide Web is becoming just as important to pre-owned automobile shoppers. Long recognized for its high performance luxury automobiles, BMW is making online shopping for Certified Pre-Owned automobiles easier to use with an inventory database. And, new warranty coverage makes it an even better value and sets new industry standards with its consumer-friendly, easy-to-understand language.

"The Certified Pre-Owned BMW Vehicle Program allows even more customers to experience the fun and responsiveness that are synonymous with BMW automobiles." said Victor Doolan, President of BMW of North America, Inc.

Find Your Dream Car on the BMW's Virtual Center 

BMW has just launched an enhanced "Virtual Center" website with an innovative, newly designed Certified Pre-Owned section.  The Certified Pre-Owned BMW section helps consumers find the most accurate information about pre-owned BMWs as well as the capability to search for a Certified Pre-Owned BMW simply by entering their zip code and some basic information about the car they want (e.g., Series, body style, price range, transmission type). A search mechanism can match the customer's request with automobiles in a database of all Certified Pre-Owned BMWs.

If the car they want is not available nearby (within 25 miles of their zip code), customers can chose to expand their search up to a 500 mile radius. If the car they want still isn't available, they can ask to be placed on a wait list and they will be notified by e-mail as soon as the car of their choice becomes available.

Enhanced Warranty Coverage
BMW's new Certified Pre-Owned BMW Protection Plan sets a new industry standard for its easy-to-understand language that lets the consumer know exactly what's covered and what's not. Not only does BMW's warranty policy spells out all components and systems that are covered by the warranty, it clearly states exclusions. The new Certified Pre-Owned BMW Limited Warranty, which commences upon the expiration of the four year/50,000-mile New-Vehicle Limited Warranty, provides enhanced coverage for a wide range of components for an additional two years or 50,000 miles, whichever comes first.

Each pre-owned car selected for certification - late models with less than 60,000 miles - must pass a thorough inspection by BMW factory-trained technicians. Vehicles are inspected for safety, performance and wear, and are backed by BMW of North America, Inc. and the network of nationwide BMW retailers.

Each Certified Pre-Owned BMW features:

  • 24 hour BMW Roadside Assistance (a component of the Protection Plan)
  • Inspection checklist for first hand verification that the car meets BMW's rigorous safety and quality standards
  • Special lease and retail finance options for select Certified PreOwned BMWs through BMW Financial Services.

In addition to the peace of mind that comes with buying a Certified PreOwned BMW, buyers can realize substantial savings. From the sporty 3 Series to the luxurious 7 Series, the Certified Pre-Owned BMW Vehicle Program makes available a wide selection of products at a broad range of price points.

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