European Delivery makes buying a BMW a truly special experience by combining a European vacation with the thrill of driving a brand-new BMW.
Program participants order and pay for their car at a local BMW dealer in the U.S. and pick it up near BMW headquarters in Munich, Germany. After customers have completed up to a month's worth of European travels, BMW ships their new car to their local center for them.
How does it work?
BMW makes the process simple:
BMW also makes all the necessary arrangements for shipping the customer's new car back to the U.S. The price of a BMW purchased with the European Delivery option includes inland European transport from the designated drop-off point, marine insurance, customs duty and clearance, U.S. port processing and accessory installation and wharfage and handling fees.
How does European
Delivery add value to the customer experience?
With European Delivery, customers get neither an "ordinary" vacation nor an
"ordinary" BMW buying experience:
Customers get to see Europe on their own terms, free of the hassles of traveling on trains, buses and in taxis. The benefits that BMW provides to European Delivery customers, such as insurance and lower car prices, make this a fun, safe and realistic option.
Customers get to drive their BMW where it was meant to be driven: the autobahns, winding Alpine roads, and virtually anywhere else in Europe they want to go. (Former Eastern Bloc countries are excluded from insurance and tourist registration.)
Culture is an integral part of European Delivery. Customers can immerse themselves in Munich's BMW tradition. All participants are treated to a meal at the Delivery Center and have the opportunity to shop at the BMW Boutique and Parts Shop and to visit the nearby BMW Museum.
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