BACKGROUND: BMW European Delivery Program

European Delivery makes buying a BMW a truly special experience by combining a European vacation with the thrill of driving a brand-new BMW.

Program participants order and pay for their car at a local BMW dealer in the U.S. and pick it up near BMW headquarters in Munich, Germany. After customers have completed up to a month's worth of European travels, BMW ships their new car to their local center for them.

How does it work?

BMW makes the process simple:

How does European Delivery add value to the customer experience?

With European Delivery, customers get neither an "ordinary" vacation nor an "ordinary" BMW buying experience:

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