EVERYTHING EXCEPT KICKING THE TIRES: BMW LAUNCHES

THE ULTIMATE ONLINE SHOWROOM EXPERIENCE

Enhanced Website Gives Customers Freedom,

Key Car-Buying Resources

WOODCLIFF LAKE, NJ... While nothing can beat the satisfaction of driving a new BMW home for the first time, BMW of North America has created an online experience for consumers to help make the purchase process itself nearly as satisfying.

From the moment BMW consumers consider buying a new car to the time they want to close the sale, the newly enhanced www.bmwusa.com website provides an unprecedented amount of useful information and interactive options. Used together, the menu of online resources gives customers both the freedom to navigate the process at their own pace and essential tools for actually purchasing their dream car.

The BMW website provides consumers with rich and comprehensive information on the BMW of their choice in a clear, easy-to-follow format. Prospective buyers can take care of essential purchase preparations online including research of the BMW they're considering buying or leasing, "building" a car to match their preferences, applying for credit and ultimately connecting with the BMW center of their choice to complete their purchase.

"Our enhanced website gives BMW customers something they've come to expect from our brand - responsiveness through useful technology," said Jim McDowell, Vice President of Marketing, BMW of North America. "It provides a completely individualized buying experience and gives customers the freedom to chart their own path when acquiring a new BMW."