DETROIT -- Cadillac will use the 1999 North American International Auto Show to unveil more than just an important concept vehicle. Also debuting is an auto show display that dramatically heralds the look and feel of Cadillac's vision for the future. The display underscores the sophisticated, high technology design of the new Evoq concept roadster and reflects Cadillac's commitment to blend elements of art and science in its products and every facet of its business.
"The new display has an understated, international flavor," said John F. Smith, Cadillac's general manager. "It communicates a sense of quality and precision, and it is completely consistent with Cadillac's goal to offer vehicles that provide consumers a unique and compelling combination of expressive design and ingenious technology."
A notable departure from previous exhibits, the new Cadillac display uses materials such as stainless steel, titanium and glass to create a contemporary environment. Current Cadillac models are arranged in a V-formation leading to the Evoq display. A two-seater with retractable hardtop, Evoq heralds the design direction for future Cadillac models and showcases advanced technologies either available now or currently under development for Cadillac.
The Evoq is displayed on a turntable that features the type of angular, faceted look found in computer-inspired designs such as the Stealth fighter. The concept vehicle display is augmented by a multi-media presentation using high technology projection and screen systems.
Outside of the V-formation are special exhibits for the Northstar System, Night Vision and Bose audio systems. The Northstar display uses a glass-encased Seville STS that has been cut away and sectioned to expose the drivetrain. An adjacent video display on large plasma screens allows showgoers to learn how the Northstar's fully integrated powertrain and chassis system delivers performance, safety and security benefits.
The Night Vision display features a split-screen view contrasting how a night driving scene would look with Night Vision versus without it. Based on thermal-imaging technology, Night Vision can help improve driving safety by enhancing the driver's ability to detect potentially dangerous situations beyond the range of the headlamps. Cadillac will be the first automaker to offer Night Vision when it debuts on the 2000 DeVille.
The superior qualities of the Bose audio systems developed specifically for Cadillac are demonstrated on a Seville STS and Escalade. The 425-watt Bose 4.0 entertainment system is tuned to the acoustic characteristics of Seville's interior and can produce live concert level volumes without audible distortion. The Bose Acoustimass® system standard on Escalade includes four wide-range speakers in the doors, two high-output speakers in the headliner and a sub-woofer in the console, and features independent audio controls allowing back seat passengers to listen to one audio source with headphones while those in the front listen to another.
The new Cadillac auto show display was created by George P. Johnson Co., of Auburn Hills, Mich., which is noted for handling exhibits worldwide for automotive and other shows. In addition to the North American International Auto Show in Detroit, the display will be used at the 1999 Chicago and New York auto shows.
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