"SEE THE USA IN YOUR CHEVROLET" DEBUTS IN CAR ADS

The all-new 2000 Chevrolet Impala invited consumers to "See the USA" in special, national print and TV ads that were implemented on Memorial Day weekend.

The new Impala campaign is the first brand execution of Chevy's recently contemporized musical arrangement of "See the USA in Your Chevrolet." Advertising Age magazine recently named the 1950s version of "See the USA in your Chevrolet" as one of the five best advertising jingles of the 20th century. The print campaign will debuted with a special insert, four-page pop-up section in the USA Weekend on May 30, followed by multi-page ads in national newsweekly magazines in June. Two 30-second TV spots will be unveiled during the Indianapolis 500 on Sunday, May 30.