Company maintains founder's passion for innovation, engineering excellence
Walter P. Chrysler put his first new car on a train home, took it apart and put it back together before ever driving it. His purpose was to learn everything about an automobile that had gone before, and use that knowledge to create what was to come.
The lesson learned ultimately resulted in the 1924 Chrysler Six - one of the most advanced and exciting cars of its day.
Walter P. Chrysler's dynamism and uncompromising insistence on building the best car possible established the Chrysler brand's reputation for industry leadership. Those principles remain as central to the creation of today's Chrysler cars as to the very first one.
The influence of the Chrysler brand's past upon its future manifests itself in every new Chrysler product. The latest example of Chrysler engineering, innovation and design excellence is the new Chrysler PT Cruiser, which is sure to define a whole new vehicle segment.
To celebrate the Chrysler brand's 75th anniversary, this special report tells the story of how those principles led to some of the greatest automobiles of all time, and illustrates why Chrysler has long been synonymous with engineering excellence, technological innovation and advanced design.
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