DaimlerChrysler Stands Behind National Effort
to Stop Drivers Who Don't Buckle Up Children
DaimlerChrysler announced its official support of a national mobilization this Memorial
Day week to protect children by stepping up enforcement of child passenger safety laws.
Thousands of law enforcement agencies across the nation are conducting the first
1999 wave of the Operation ABC Mobilization: America Buckles Up Children - the largest
ever coordinated stepped-up enforcement effort on drivers who don't buckle up children.
DaimlerChrysler joins organizations nationwide that endorse the intensive, 50-state
lifesaving initiative.
"Although only law enforcement officers can write the tickets, we stand firmly behind the
lifesaving message each ticket delivers," said Susan M. Cischke, Vice President,
Vehicle Certification, Compliance and Safety Affairs. "DaimlerChrysler is not only an
employer, we're parents, grandparents, aunts and uncles who want to protect our children.
The Operation ABC Mobilization is the kind of broad community-based movement our
nation needs to save children's lives."
A survey recently completed by the National Highway Traffic Safety Administration
(NHTSA) found that 19 million more Americans buckled up in 1998. If these millions of
people continue to use seat belts an estimated 1,500 lives will be saved. In addition,
a survey by the National Safety Council showed fatalities went down by more than 35
percent during last May's Operation ABC Mobilization.
"The impact of the last Operation ABC Mobilization clearly illustrates that high-visibility
enforcement coupled with broad community support works," said Dr. Ricardo Martinez,
Administrator of NHTSA. "We praise the work of law enforcement and organizations
nationwide to save lives on our roads."
"DaimlerChrysler gives its official "Endorsement for Enforcement," said Cischke. "We
urge zero tolerance for unbuckled children and hope officers can expand the
Mobilization's success to save even more lives and send a clear message to America:
The law requires that children be buckled up at all times. No exceptions. No excuses."
Increasingly, officers are strengthening enforcement of adult belt laws during Operation
ABC Mobilizations. Because adults are not obeying the law, children are being crippled
or killed in traffic crashes. A recent study reported in the journal of the American
Academy of Pediatrics found "driver restraint use was the strongest predictor of child
restraint use...a restrained driver was three times more likely to restrain a child."
And according to surveys by NHTSA, when a driver buckles up, children are buckled up
87 percent of the time. However, when a driver is unbuckled, child belt use drops
to only 24 percent.
"Many drivers just don't believe they'll be in a crash, so they don't put on their own seat belt
or make sure that children are restrained," said Cischke. "The possibility of being stopped
and ticketed is what it takes for many drivers to protect children and themselves by always
buckling up."
As part of their enforcement activities throughout the Operation ABC Mobilization, officers
will distribute information on air bag safety and the importance of making sure children 12
and under ride properly buckled up in the back seat.
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