DaimlerChrysler Places First in Two Segments of the 1999 Total Quality Award Survey
Auburn Hills, Mich. -- Owners of DaimlerChrysler vehicles
once again showed overwhelming ownership satisfaction by placing the Chrysler Sebring
Convertible and Chrysler LHS sedan at the top of two segments in the Strategic Vision 1999
Total Quality AwardsTM.
Based on responses of more than 33,000 buyers, Chrysler LHS was named
the Total Quality Award winner in the Large Car segment and three-time winning Chrysler
Sebring Convertible was the top car in the Convertible segment (under $30,000).
LHS Sebring Convertible
"Being honored by the Strategic Vision Total
Quality Index shows that our customers appreciate the overall design, handling and
performance that we build into each of our cars and trucks," said Jim Holden,
Executive Vice President - Sales and Marketing, DaimlerChrysler.
Strategic Vision measures new vehicle quality as defined by consumers.
The Total Quality Index calculates how buyers rate the entire experience of purchasing,
owning and driving a new vehicle. The index is calculated on factors such as reliability,
craftsmanship, ride, comfort, power, style and dealership experience.
According to consumer responses, Chrysler LHS and Chrysler Sebring
Convertible stood out from others in their class in the following ways:
Chrysler LHS
Chrysler Sebring Convertible
"Fun-to-drive, exceptional performance and innovative design were
high scoring areas for the DaimlerChrysler products, leading owners to feel a high level
of self-esteem and pride," said Daniel Gorrell, Vice President - Strategic Vision.
"DaimlerChrysler is a company that understands the emotions generated by a
pleasurable driving experience."
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