1999 CHRYSLER TOWN & COUNTRY DEFINES LUXURY MINIVAN MARKET

After inventing the minivan 15 years ago, Chrysler Corporation went on to further expand the segment in 1991 by introducing the first luxury minivan called the Chrysler Town & Country. For 1999, Chrysler Corporation continues to dominate the upper end of the minivan market with the introduction of the ultimate luxury minivan, the Chrysler Town & Country Limited.

"Positioned as the perfect luxury car alternative or luxury car garage mate, our Town & Country minivans continue to be a tremendous success in the marketplace," said Ralph A. Sarotte, Chrysler Corporation's General Product Manager, Minivan Platform. "Since 1995, Town & Country minivan sales have increased 117 percent. We have virtually created a segment within a segment."

Chrysler offers four levels of the Town & Country for 1999: SX, LX, LXi and Limited. Light Cypress Green is added to this year's color palette, while Champagne Pearl is now available on the Limited.

The Town & Country Limited's exterior features include chrome spoked 16-inch wheels and chrome door handles, body color cladding and roof rack and distinctive badging, including the Chrysler winged badge on the liftgate.

A new taupe interior offers standard premium leather seats (heated with memory settings in front) with Preferred Suede® accents and trim panels, a unique rear bench seat design with center armrest, steering wheel-mounted audio controls, dual zone temperature control, "Limited" logo embossed floor mats and 18-ounce carpeting, making this the most opulent interior of any minivan.

In addition to thoughtful interior features such as back seat- mounted grocery bag hooks, Chrysler has added a standard cargo net between the driver and passenger seats which prevents objects from rolling into the rear cabin.

For 1999, the company that first offered integrated child safety seats introduces a new integrated reclining child seat designed into a mid-row Quad Command bucket seat. The Chrysler Town & Country Limited offers a leather version of that seat, while LX offers a cloth version. Also for 1999, next-generation air bags*, certified to federal regulations that allow less forceful deployment, are now standard on both driver and passenger sides.

Industry-wide, minivan sales account for eight percent of all new vehicles sold in the U.S. Chrysler Corporation sells nearly 700,000 minivans worldwide every year and owns a 45 percent market share in the North American market. Since 1983, Chrysler Corporation has sold nearly seven million minivans.

"New for Town & Country"

• Limited exterior features include chrome spoked 16-inch wheels, chromed door handles, body color cladding, body color roof rack, and distinctive badging including the Chrysler winged badge on the liftgate
• Limited taupe interior features include upgraded perforated leather seats (heated with memory settings in front) with Preferred Suede® trim, a new rear bench seat design with center armrest, umbrella holder, steering wheel-mounted radio controls, dual zone temperature control, "Limited" logo embossed floor mats and 18- ounce carpeting and mats
• New available integrated reclining child seat designed into mid-row Quad Command bucket seat (leather in Limited, cloth for LX)
• Next-generation driver air bags* certified to meet federal regulations that allow for less forceful deployment
• Cargo net added between front seats