Good things happen when you change the rules.

For the fourth year in a row Dodge Ram has been ranked "Most Appealing Full-Size Pickup Truck" by J.D. Power and Associates. No other full-size pickup truck has received this award since the inception of the study in 1995.

Here's what makes this award so appealing.

What makes this award even more rewarding is that it's based on the experiences of everyday people in the real world. The J.D. Power and Associates APEAL Study is based on responses of almost 98,000 new car and truck owners after three months of ownership. It's the only study that measures what owners like and don't like about their new car or truck purchase.

The study is based on eight specific areas, including: vehicle styling; engine and transmission; comfort and convenience; ride and handling; seats; heating and ventilation and cooling; cockpit and instrument panel; and sound system.

Ram's Performance.

Ram Pickup's engines are packed with power. The 3.9L Magnum^® V6 is standard in 1500 regular cab 4x2 models. It puts out 175 horsepower and 230 pound-feet of torque.

The workhorse 5.2L Magnum V8 provides 230 horsepower and 300 pound-feet of torque for 1500 Regular Cab 4x4 models and 1500 Club Cab^® and Quad Cab™ models in both 4x2 and 4x4 drives.

The big 5.9L Magnum V8, with 245 horsepower and 335 pound-feet of torque, is standard on 2500 and 3500 models.

Ram's Magnum V10, available in all 2500 and 3500 models is the boldest, most potent gas engine on the market. It generates 310 horsepower and 450 pound-feet of torque.⁽¹⁾

The Cummins 24-Valve Turbo Diesel Engine is a 5.9L Turbo Diesel. It's available on all Ram 2500 and 3500 models, including Ram Quad Cab. It can produce 460 pound-feet of torque and 235 horsepower.⁽²⁾ That's the kind of performance that gets noticed. So noticed, in fact that this engine has its own fan club of 12,000 members nationally. (The Turbo Diesel Register -- call 1-770-844-1600 for club details.)

Ram-Trac is Ram Pickup's available shift-on-the-fly four-wheel drive to keep you motoring surely and smoothly. You go from two-wheel to four-wheel drive with a simple flick of the shift lever.

Ram Pickup's exclusive solid axle, link-coil front suspension gives you great ride, handling and ground clearance. The Ram 1500 4x4 Quad Cab™ with short box, for example, provides ample 7.7 inches of clearance in front and 8.5 inches in the rear.

¹⁾ 305 Hp and 440 lb-ft in California.
⁽²⁾ 215 Hp and 420 lb-ft with automatic transmission.

J.D. Power and Associates 1998 Automotive Performance, Execution and Layout (APEAL) Study ^SM based on 97,907 consumer responses.