| Highlights of the
Ford, Eddie Bauer partnership
FORD-EDDIE BAUER PARTNERSHIP
- The 1999 model year marks the 17th anniversary of the relationship between
Ford and Eddie Bauer.
- The 1984 Ford Bronco II was the first Ford vehicle to feature the Eddie Bauer edition
premium trim package.
- Over the past 17 years, several models of Ford pickups, sport utilities and minivans
have carried the Eddie Bauer name, as well as its adventurous spirit. These have included
Ford Bronco II, Bronco, Aerostar minivan and F-Series, as well as the current Explorer and
Expedition models.
- From its beginnings as a downtown Seattle outfitter in 1920, Eddie Bauer has grown to
more than 600 stores throughout North America, Japan, Germany and the United Kingdom. Ford
Eddie Bauer edition vehicles are featured in Eddie Bauer catalogs that are distributed to
millions of its customers; in promotional brochures and store displays; and on its Web
site.
1999 FORD EXPLORER EDDIE BAUER EDITION
- New Eddie Bauer edition features on the 1999 Ford Explorer include redesigned
rocker panel; wheel lip/body-side moldings; HomeLink Universal Transmitter with
TravelNote; Reverse Sensing System (which uses sonar to detect certain objects in the
vehicle's path while backing up, then sounds warning beeps); available front side air bags
and heated front seats; and Eddie Bauer emblems.
SALES
- The first Ford Explorer Eddie Bauer edition was unveiled in 1991. In the eight years
since, Explorer has been the best-selling sport utility ever. Its 1998 sales of
431,488 beat its nearest competitor by almost 2-1 ratio. Explorers with Eddie Bauer trim
level in 1998 accounted for 48,680 sales.
- The Eddie Bauer edition was first offered on the Ford Expedition in 1996. Expedition has
been the sales leader in its segment since its introduction that same year. Expeditions
sold with Eddie Bauer trim level in 1998 accounted for 98,823 sales.
CELEBRATION OF THE MILLIONTH EDDIE BAUER EDITION FORD
- The one million Ford Eddie Bauer edition vehicles sold to date represent more trucks and
SUVs than there are residents in each of eight U.S. states* and the District of Columbia.
- If you lined up one million Eddie Bauer edition vehicles into one (very long) caravan,
it would reach from approximately New York City to Los Angeles (2,787 miles), with
almostenough vehicles left over to stretch to San Diego (243 miles) and back to L.A.**
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