| August Rolls Into
September With Ford's Great Summer Offers
BRENTWOOD,- Along with a host of special offers on most models available through Ford's
Great Summer Drive until September 30, Ford is introducing a unique insurance offer that
can benefit owners of selected Ford and competitive models purchased in the past during
the traditional August peaks.
Ford is offering to bridge the inevitable one-month insurance gap should previous
August-purchasers decide to buy a new Ford on a V-plate in September.
The unique insurance offer is open to owners of a Ford Ka, Fiesta, Escort or Mondeo, or
one of 37 competitive models purchased in any previous August. With the customer's
agreement to purchase any new Ford in September, Ford will provide insurance cover for up
to one month on their existing vehicle. The only conditions are that the new purchase has
to be insured with an annual Ford Insure policy or that the new vehicle be one on offer
with free insurance.
Richard Wright, Ford of Britain's Director of Sales commented, "Car owners who
traditionally looked forward to purchasing their new vehicle in August can still enjoy the
satisfaction of a new car in the first days of a registration plate change without the
need to secure an extra months insurance cover. Once again, Ford is making car buying and
car ownership easier and more enjoyable."
Ford's summer offers in the Great Summer Drive add to the innovative insurance scheme
and include specification improvements and special finance packages on most models until
September 30.
Ford Ka
Voted "What Car?" magazine's City Car of the Year, the Ford Ka range in July
achieved its highest monthly new car market share (2.6 percent) since its launch and Ka1,
Ford's most affordable vehicle, now comes with one year free insurance. Until September
30, Ka1, Ka Black, Ka Collection, Ka2 and Ka3 are also available
with 0% finance over 12 months with 50% deposit.
Ka3 was awarded Best in Class in the "What Car?" Security
Supertest 1999 and the Ka range was recently strengthened with the limited addition, Ka3-based,
Ka Black. Black leather trim, body-coloured bumpers, chrome-effect kick-plates, a chrome
tailpipe and eight-spoke alloy wheels distinguish the £9,995 on-the-road Ka Black. Only
1,000 of these very special cars became available from late July.
Ford Fiesta
Still the country's best-selling new car range, Fiesta Ghia, Fiesta LX, Fiesta Zetec
and Fiesta Encore come with 0% finance over 12 months with a 50% deposit, whilst Fiesta
Finesse is available with one year free insurance, all until September 30.
Ford Escort
Until the end of September, Escort Finesse and Escort Flight both come with 0% finance
available over one year with a 50% deposit.
Ford Focus
The European Car of the Year 1999 is proof that when the critics applaud, the UK car
buyers listen and buy. July saw Ford Focus achieve best-selling new car in the country for
the third consecutive month. This sales success followed yet more accolades. "Auto
Express" magazine awarded Ford Focus its Supreme Honour Award as their car of the
year and the "What Car?" Security Supertest 1999 awarded Ford Focus Best in
Class and second overall of over 80 cars tested.
Ford Mondeo
Following the introduction of the sporty Mondeo Zetec and the high performance Mondeo
ST200 earlier this year, and a realignment across the Ford Mondeo range that sees ABS with
traction control and air conditioning as standard on most of the range, all Mondeos are
available until September 30 with 0% finance, over three years, with a 50% deposit.
Mondeo continues to be the UK's best-selling fleet car and, in July, was number one in
its class for both retail and fleet markets. The Mondeo customer continues to be offered a
wide range of specifications and prices, from an on-the-road price of just £14,400 for
the entry level Mondeo 1.6 LX to the £23,000 (5-door) race-bred ST200 with its 205PS
2.5-litre 24V Duratec V6 engine.
Ford Puma / Ford Cougar
Ford's coupe family still offers performance and driving thrills unrivalled amongst the
volume manufacturers. Ford Puma continues to be the most popular small coupe on the market
with almost 20,000 sold since launch in 1997. Ford Cougar was Best in Class in the
"What Car?" Security Supertest 1999 and offers two refined and powerful engines
with a manual 2.0i 16V and both a manual and automatic 2.5i V6 24V.
Ford Galaxy
Ford Galaxy comes in two new metallic colours from September 1, Pacific Green and State
Blue, and all retail customers of the country's best-selling MPV receive free Service
Connect until September 30. This provides three years unlimited mileage extension of the
New Vehicle Warranty and RAC membership.
Galaxy Zetec, the most popular model within the range, accounting for
over 50% of Galaxy sales, also receives a free CD upgrade, normally only available as
standard on the Galaxy Ghia.
Ford Explorer
The limited edition, Explorer Montana, provides exceptional value for the world's
best-selling sports utility vehicle at just £22,980 on-the-road and now comes with free
Service Connect. This provides a three year or 60,000 mile extension of the New Vehicle
Warranty and RAC membership.
In addition to the great value and offers available across the range from Ford, special
Summer Drive offers are also available at local dealerships. |
