GM -- THE CHILD SAFETY COMPANY
GM and its labor partners will continue an on-going commitment to child safety through
endorsement of the May 24-31 Operation ABC Mobilization week, a national traffic safety
initiative focused on child safety. Through support of this initiative, GM demonstrates it
is the "child safety company," according to Bob Lange, Engineering Director of
Automotive Safety. "GM is committed to helping change the social paradigm such that
no child ever rides unsecured in a car or truck," he says. "We urge everyone -
our colleagues, our
families and our friends -- to always buckle up and to assure that the children who ride
with us are always secured -- every time, on every trip."
Additional efforts demonstrating GM's dedication to child passenger protection include
features on GM cars and trucks which benefit children; a partnership on programs with the
National SAFE KIDS Campaign; and initiatives with the UAW, NAACP and National Council of
La Raza to distribute child restraints. GM is also joined by the UAW, International Union
of Electricians (IUE) and United Steel Workers of America (USWA) in the "Create the
Habit" employee seat belt campaign.
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