Following a long-standing tradition of innovation and leadership, GM, in conjunction with
Houston-area GM dealers, unveils its test of GM DriverSite, the nation's first-ever
factory-backed, Internet-based, GM-branded used vehicle store. GM will inspect and
recondition hundreds of Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac and GMC vehicles
that become available at the end of rental or lease agreements. This offers Houston
consumers their choice from a vast range of GM used-vehicles.
GM will spend the next year testing GM DriverSite in Houston. During
this time, GM will evaluate whether this non-traditional approach in used vehicle
retailing will appeal to the region's web-savvy consumers and also develop into a
financially viable business for GM and its dealers. Through GM DriverSite, GM and its
dealers hope to learn first-hand how, and why, Internet users prefer to shop for used
vehicles.
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