JEEP VEHICLES:  A HISTORY OF LEADERSHIP

Time after time Jeep vehicles have defined the sport-utility segment with industry firsts. Yet, however innovative the technology, the legendary jeep brand has never waivered from its roots of authentic four-wheel drive capability combined with exceptional on-road handling and performance.

"Through innovative technologies, continuous refinement and a solid reputation earned decades ago, jeep vehicles are known around the world for their superb on- and off-highway versatility," said Martin R. Levine, General Manager Chrysler/Plymouth/jeep Division. "Jeep owners want vehicles which provide them with the freedom to venture into hard to reach locations, while offering modern technology, comfort and security."

Grand Cherokee Reaches A New Level

The all-new 1999 jeep Grand Cherokee is at the forefront of the compact sport-utility segment with new levels of technological innovation that again set industry standards for on-road ride and handling, four-wheel drive leadership, refinement and design.

"Like many jeep vehicles before it, jeep Grand Cherokee revolutionized how customers thought of sport-utility vehicles," said Levine. "The new Grand Cherokee continues to offer customers the features they would expect to find in a luxury car, but in a vehicle that has all the utility and capability of a jeep vehicle."

Luxury and innovation are evident throughout the 1999 jeep Grand Cherokee-the flagship of the jeep brand. Inside, Grand Cherokee features a number of luxury amenities commonly found on top-of-the-line luxury sedans. Under its all-new exterior, Grand Cherokee features a host of industry firsts that again establish a new level in performance and handling for the sport-utility segment.

A Full Line of Sport-Utility Vehicles

In addition to the all-new jeep Grand Cherokee, the jeep product line includes the Cherokee and Wrangler. To meet consumer needs around the world, the Grand Cherokee, Cherokee and Wrangler are all available in both left- and right-hand drive configurations.

"Not only do we offer innovative technologies, but the depth and breadth of our product lineup offers something for everyone's taste," said Levine.

jeep Cherokee is the original four-door compact sport-utility vehicle. It continues to offer buyers one of the best performing vehicles with all the traditional jeep capabilities at an attainable price. The jeep Cherokee line includes the SE, Sport, Classic and Limited models.

No vehicle exhibits the award-winning jeep capability more than the Wrangler, the heart and soul of jeep. Wrangler is the "Icon" of the brand, offering open-top fun and freedom with legendary four-wheel drive capability to first-time buyers as well as seasoned off-highway enthusiasts. The Wrangler line includes SE, Sport and Sahara.

The reach of the jeep brand transcends many boundaries with jeep vehicles being sold in more than 100 markets. The jeep Grand Cherokee is produced in five locations including the Jefferson North Assembly Plant in Detroit, as well as Austria and South America.