Outdoor Enthusiasts Experience Summer Camp Like Never Before at Camp Jeep

Auburn Hills, Mich. -- This summer thousands of people from across the country will migrate to Virginia's Blue Ridge Mountain to experience summer camp like never before. Their destination is an outdoor playground where they can partake in three action-packed days of off-road driving, fly fishing, mountain biking, kayaking and other exhilarating outdoor activities.

Now in its fifth year -- taking place for the first time east of the Mississippi -- Camp JeepTM is set for August 6-8 at the historic Oak Ridge Estate, near Charlottesville, Virginia, and the Wintergreen Resort. A family vacation like no other, Camp Jeep focuses on education, entertainment and the environment, providing Jeep® owners the opportunity to learn more about the capabilities of their vehicles in a safe and environmentally responsible manner.

"Combining Virginia's rich historical characteristics and acres of sublime scenery with a variety of activities make Camp Jeep a spectacular vacation destination for Jeep owners, their families and friends," said Martin R. Levine, DaimlerChrysler's Vice President, Chrysler, Plymouth, Jeep Division. "In total, more than 15,000 people from 48 states have gathered for the past four years for this unique vacation get-away. As a result, participants leave as safer and more environmentally-concious drivers of four-wheel drive vehicles, and have a stronger tie to the Jeep family."

Considered a 'gateway to adventure', Camp Jeep provides a chance for owners to use their vehicles as a passport to the great outdoors. Participants will choose from activities, including a family activity center, scenic hikes, fly-fishing casting clinics, archery, kayaking, an adventure tower complete with rock climbing walls, an outdoor musical concert with fireworks and more.

On Jeep 101 training courses, owners will learn the basics of off-road driving and the capabilities of Jeep Wrangler, Cherokee, and Grand Cherokee as they encounter sand traps, steep downhill grades and log crossings. After honing these skills, participants can set out on guided rides on surrounding trails rated according to level of difficulty.

Registration is $225 per vehicle and includes participation in all Camp Jeep activities, exhibits and the Saturday evening concert (there is no per-person charge). Interested outdoor enthusiasts should call 1-800-789-JEEP for more details.