Land Rover TReK '99 is a competitive event designed to allow Land Rover's retail employees to experience the four-wheel drive adventure and lifestyle that is demonstrated to customers everyday in Land Rover stores. TReK '99 will help Land Rover maintain its position as the dedicated manufacturer of four-wheel drive products that are capable of going as far as the imagination will allow, while ensuring that Land Rover Centres and stores are staffed with the most knowledgeable and experienced 4x4 people in town. Land Rover TReK '99 took place in Northern California starting the week of May 10th. Finals will be held May 26-28th. Land Rover TReK '99 provides a showcase for both our people and our product and exposes the world to the Land Rover Way.