
IRVINE, Calif. -- Mazda North American
Operations (MNAO) announced that the 1999 Mazda Miata roadster received Automobile
Magazine's 1999 "All-Stars" award. The award names the Miata as the Best
Entry-Level Sports Car.
In selecting the Miata as a "All-Stars" award winner, the editors of Automobile
Magazine stated, "Mazda's redesigned Miata remains the best sports car you can buy
when cost is an issue. The new car not only looks better than its predecessor does, but it
goes better too. What makes the new Miata so special, however, is the thoughtful
development of its chassis. [The Miata] might just be the only sports car you'll ever need
to own."
"Because the Miata has become an automotive icon," said Richard Beattie,
president and CEO of MNAO, "we had to be especially careful not to lose the purity of
design and fun-to-drive character of the original when we set out to redesign the car. The
incredibly positive response we've received from the media and public tells us that the
changes we made created the best Miata ever. We're proud to have the new Miata named as an
All-Star."
The all-new 1999 Mazda Miata features a dramatically restyled body that is more rigid than
its predecessor, yet weighs nearly the same. The new Miata also features a more powerful
140-horsepower, 1.8-liter four-cylinder engine, revised four-wheel double-wishbone
suspension and a completely revised interior.
Few automobiles have received as many awards in their first nine years as the resoundingly
popular Mazda Miata roadster. Shortly after its introduction in 1989, Automobile Magazine
named the Miata its inaugural "Automobile of the Year" and Car and Driver
selected the original Miata as one of the "10Best" cars. The original Miata
appeared on the "All-Stars" list every year it was eligible -- seven times in
all -- a feat unequalled by any other model.
Numerous other publications have bestowed awards and accolades on the timeless roadster
every year since. Most recently, the editors of Consumer Digest named the Miata a
"Best Buy" for 1999 and Car and Driver placed the Miata on its
"10Best" list for the second year in a row.
To date, Mazda has sold nearly 500,000 Miatas around the world, of which nearly half have
been sold in the United States, making it the best-selling two-seat, lightweight, open
sports car in the world.
The Miata also boasts the largest single marque car club in the United States, the
30,000-member Miata Club of America.
Mazda North American Operations is responsible for the research and development, sales and
marketing, and customer parts and service support of Mazda vehicles in the United States.
Headquartered in Irvine, Calif., MNAO has approximately 800 dealerships nationwide and is
owned by Mazda Motor Corporation, Hiroshima, Japan.
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