WWW.MITSUCARS.COM HONORED WITH INTERNATIONAL AUTOMOTIVE ADVERTISING AWARD

Mitsubishi Motors Web Site Recognized For Its Creative Design and Useful Features

CYPRESS, Calif. - Mitsubishi Motor Sales of America, Inc. (MMSA) was recently honored with a silver Triomphe trophy for its web site highlighting the 1999 model year, at the International Automotive Advertising Awards (IAAA) gala celebration in Royal Oak, Mich.

The IAAA was established to celebrate and showcase the unique creativity and marketing innovation required to effectively advertise and market automobiles worldwide and is recognized as one of the premier international advertising tributes.

MMSA's web site at www.mitsucars.com, produced by USWeb/CKS of Portland, Ore., was recognized for its unique and memorable components that are relevant to consumers' needs. The positive navigating experience and ease of using the site's interactive features also proved important in the judges' decision.

"The internet has become one of the first places potential buyers go to seek out information on automobiles. With this in mind, our goal in designing the web site was to provide useful information for the consumer in the most interactive and visually appealing way," said Peg Dilworth-Hunt, director of marketing communications for MMSA. "Unique features such as the financing payment calculator and build and price area have been key to our success, allowing consumers to be comfortable with Mitsubishi Motors before even stepping into a dealership."

The Mitsubishi Motors web site's most notable features include video of each vehicle and an extensive product build and price area. A financing section allows consumers to view side-by-side comparisons of the various lease and finance programs using the payment calculator. A budget estimator provides potential buyers the ability to see how a new vehicle lease or purchase will fit within their personal income and budget.