Major Luxury Brands Team Up For Ultimate Drive In Style
Infiniti and Callaway Golf Apparel by Nordstrom Announce National Sweepstakes
GARDENA, Calif. Infiniti, the luxury division of Nissan North America, Inc.,
announced a national co-promotion and sweepstakes partnership, called "Drive With
Style," with Callaway Golf Apparel by Nordstrom and Golf Digest. The sweepstakes,
which began in April and will run through July 1999, jointly promotes the automaker's
Infiniti I30 Limited luxury sedan with Nordstrom's exclusive Callaway Golf Apparel line.
To kick-off the "Drive with Style" sweepstakes, Infiniti is running a
two-page ad spread in the May, June and July issues of Golf Digest and selected issues of
Golf World magazines. Consumers interested in entering the sweepstakes must fill out the
enclosed post card entry form found in either magazine and then mail in or return the
completed entry form to Nordstrom stores or Infiniti retailers in their area. The entry
forms are also available at all 150 Infiniti retailers and 66 Nordstrom stores nationwide.
The Grand Prize "Drive with Style" sweepstakes winner will receive a brand
new 1999 Infiniti I30 Limited luxury sedan. The I30 Limited luxury sedan, available for
retail sale since the beginning of March 1999, has all of the luxurious qualities and
features found on the standard I30 with a few added amenities. The I30 Limited includes an
in-cabin 6-disc CD Autochanger, HomeLink Universal Transceiver, anti-glare rearview
mirror, optional 2-tone paint, a wood-tone & leather steering wheel, bright finish
alloy base wheels, stainless steel Infiniti door sills, Q45 like chrome shift lever post,
a custom "I30 Limited" emblem and custom floormats.
Runner up sweepstakes winners will receive prizes such as Callaway golf clubs and
Nordstrom gift certificates for Callaway Golf Apparel. Additional information can be found
on the promotion's website at www.drivewithstyle.com.
"Partnering with Nordstrom stores and Golf Digest represents a natural tie-in
opportunity for Infiniti," said Tom Orbe, vice president and general manager,
Infiniti Division. "As respected brands in their category's, Nordstrom and Golf
Digest help Infiniti showcase its luxury I30 and the many benefits involved with the Total
Ownership Experience (TOE) philosophy." |