THE BEGINNING OF PORSCHE

In 1948, Ferdinand Porsche and his son Ferry unveiled the very first Porsche, the Type 356.  It was what every Porsche since has been:  an uncompromised sports car.   And it began a line of sports cars nearly five decades long, each better than the one before, each one true to the soul of its ancestors.  A soul fed at races like LeMans, Sebring and Paris-Dakar, and transformed into street cars like the all-new Porsche 911 Carrera.

ARE YOU READY?

The new 911 is the first ground-up rethink of the 911 in over thirty years.  Yet drive it, and you will quickly discover that it's still very much the same.  It's still a machine where all that really matters is the road, the scenery and the powerful rhythm of the car itself.  Precisely what mattered to Dr. Porsche and his son, that glorious spring day in Gmund 50 years ago. 

A Porsche has always been about the  connection between car and driver.  It really doesn't matter whether the car headed straight for the office.  Whether the journey is 24 hours or 24 minutes.  Once you are behind the wheel of a Porsche, you and the car are two performing as one.  Press your foot on the accelerator, and you feel the car's power translated instantly into motion.  Turn the wheel, and you feel the car track through corners as if it were a slot car.  Touch the brakes, and you feel the awesome stopping power of an interally vented braking system with 4-piston monobloc calipers and fifth-generation ABS.  This is not a machine designed in the belief that driving is a dull chore.  Nor is it a machine that demands, as a prerequisite, that it's driver be schooled in the ways of Formula One.  It is a machine designed to celebrate the pleasures of driving, to fuel the driver's passion for speed, precision and the pure joy of the open road.