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Panoz Motorsports Group Enters Multi-Level 
Partnership With Audi of America, Inc.  

      *Panoz Racing School Becomes Home of  ‘Audi Driving Experience’ In The US

                      ...Including Advanced Handing Courses & Teen Programs

      *Audi Named Official Performance Car For

            Road Atlanta & Mosport Tracks & Racing School

      *Special ‘Experience Packages’ To Be Offered To Audi Owners  

BRASELTON, GA -- The popular Audi Driving Experience -- including an advanced handling course and a teen safety program -- is available in North America for the first time via the Panoz Racing School. The Audi Driving Experience is one aspect of an exclusive, ongoing multi-level agreement between the Panoz Motorsports Group and Audi of America. According to Scott Atherton, President of the Panoz Motorsports Group, “The agreement includes three other key areas in which Audi and Panoz are partnering.”  The agreement also calls for Audi to become official car of the Panoz Advanced Handling Programs, to be rebranded the Audi Driving Experience and official performance vehicle for Road Atlanta and Mosport International Raceway.  “Based on Europe’s highly successful Audi Driving Experience model, Panoz Racing School will begin the American program this summer at Road Atlanta, Sebring International Speedway, Texas Motor Speedway and Mosport International Raceway,” Atherton explained.

The Audi Driving Experience includes: 

• a hands-on driving program where participants learn

• advanced handling by actually driving performance Audi street vehicles

• a teen handling and safety curriculum

• the Audi Academy which trains and familiarizes Audi brand specialists and company personnel

• a special driving experience, custom-packaged for Audi owners (and available to non-owners.) This select program includes not only the advanced Audi 

• Driving Experience but also related lifestyle activities such as golf, destination hotels and entertainment.

Says Don Panoz, Chairman of The Panoz Motorsports Group “This is an opportunity to advance an already great Audi-Panoz relationship.”

“On one hand, Audi continues to build on its brand which has been enhanced by Audi’s growing racing and performance reputation and its dominance of major international circuits such as Le Mans and the American Le Mans Series. On the other, Panoz Motorsports continues to grow its own brand which is built on a foundation of world-class facilities, major international racing events like the American Le Mans Series and Panoz GT and Pro GT Series and, of course, our unparalleled driver and racer training.”   

The agreement calls for Audi (featuring the Audi A4, 4-door, 1.8-liter turbo sedan) to become the official car of the advanced handling and performance programs of the Panoz Racing School.

“This is an excellent opportunity for a truly unique relationship,” says Panoz Motorsports Group President Atherton. The Audi branding experience has become vertically integrated, from the winner’s circle of the world’s great racing tracks to training for the highways of America. Similarly, the Panoz Racing School is part of the Panoz vertically integrated motorsports enterprise.”

Atherton cited the Panoz involvement in every facet of the motorsports industry, performance auto development and the school’s high level of instruction which creates a unique and authentic experience for all motorsports enthusiasts.

Atherton stressed that the advanced handling curriculum does not train race drivers, as the school does in its racing curriculum. Rather, he said, “the program’s charter is to develop responsible street drivers capable of handling any and all extremes they may encounter on the roadway.”

Atherton concluded, “The teen driving program is expected to develop a large following at our school locations in light of the current emphasis on teen driver safety. The strength of the joint Panoz-Audi program is its ability to capture the attention and to train young drivers for a lifetime of rewarding, safe driving experiences. Consider the powerful effect of real-life handling experiences which we can maximize via actual, hands-on, behind the wheel situations in a controlled environment in the Audi A4 versus making the attempt with lectures and simulators.” 

Panoz Racing Schools are located at Road Atlanta (Georgia), Mosport International Raceway (near Toronto),  Sebring International Raceway (Florida), and Texas Motor Speedway (Fort Worth-Dallas) racetracks and offers racing instruction to all skill levels, from the novice to the seasoned driver looking to improve his or her racing abilities.

The school also offers corporate incentive, team building and fleet driver training as well as its racing, advanced handling and teen safety programs.

Panoz Racing School founded and manages the Panoz GT and GT PRO Racing Series and is the official racing school of the American LeMans Series.

What is The Audi Driving Experience?

The Panoz Racing School and Audi of America, Inc., have created the Audi Driving Experience to serve the training needs of anyone who drives on the street. Whether performance oriented or not, the Advanced Handling Course or Teen Program will make one a better and safer driver.

Active Safety is a driver’s or vehicle's capability to avoid an accident when confronted with a dangerous driving situation.  Maximizing Active Safety skills minimizes the potential use of passive safety devices (used during accidents-like airbags) and provides street drivers with more confidence.

Focusing on the needs of street driving, the school cultivates a driver's ability to use 100% of a vehicle's capability in Active Safety situations. 

Students learn the importance of smoothness in steering or pedal input as well as practice skid correction, emergency braking and emergency lane change maneuvers. 

Whether cornering, braking or keeping a car in control at the limit, these skills are taught separately,  then blended together in the school curriculum.

Of course, avoiding an emergency situation in the first place is always preferable, so course content at the Audi Driving Experience includes situational awareness discussion, seating position and control adjustment ideas.

All in all, the school presents a comprehensive array of skills and knowledge that will create greater confidence and safety for anyone who drives on the street.

All programs utilize Audi A4 1.8 liter turbo and 2.8 liter street cars.

Schools are conducted on state of the art training facilities at Road Atlanta, Sebring International Raceway, Texas Motor Speedway and Mosport International Raceway. Facilities include skid pads, purpose-built autocross courses and car control exercise areas.

                                                Program Profile 

One-Day Teen Program:

A full day of car control exercises geared especially for teenagers.

Two-Day Teen Program: 

A comprehensive course building on the one-day class.

One-Day Advanced Handling Course:

A full day of car control exercises geared for anyone who drives.

Two-Day Advanced Handling Course: 

A comprehensive course building on the one-day class.

Schedule for Texas Motor Speedway

One-Day Teen Program* $500

One-Day Advanced Handling Course $550

For more information contact:
The Audi Driving Experience
5290 Winder Highway Braselton, GA 30517    
CALL: 866-232-AUDI or 770-967-1220
FAX: 770-967-1226

www.panozracingschool.com            or www.audidrivingexperience.com