Torrance, CA - In its first week on the market, the full-size V8-powered Tundra pickup recorded the fastest sales start of any new product in Toyota history.
Launched nationally on June 1, Tundra sales tallied 4,565 units through June 7, a selling rate of 650 units per day. Demand is stronger than current supply, as Toyota dealers report an additional 5,000 units are already on order.
Tundra is built exclusively at Toyota Motor Manufacturing, Indiana (TMMI), an all-new $1.2-billion facility located in Gibson County, near the city of Princeton. It rides on an all-new chassis that helps set a full-size pickup benchmark for handling, ride comfort and interior noise isolation.
In preparation for the launch, nearly 15,000 dealer sales associates participated in one of the largest and most rigorous training programs ever conducted for a new Toyota vehicle. Held in 52 cities nationwide, participants were educated on the inner workings of Tundra's sophisticated technology through intense classroom-style product-knowledge seminars and competitive driving sessions.
Featuring the most sophisticated powerplant ever offered in a full-size pickup, Tundra's optional i-Force 245-horsepower 4.7-liter engine is the first double-overhead cam, 32-valve V8 ever offered in the segment. It is also one of the first V8 engines in the segment to achieve an L.E.V. (low emission vehicle) emissions classification from the EPA, and achieves good fuel efficiency.
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