PLYMOUTH VOYAGER GATEWAY TO THE MINIVAN MARKET

Since inventing the minivan 15 years ago, Chrysler Corporation built the segment to offer a range of minivans at a variety of price points to match customers' diverse lifestyles and budgets. With base prices starting at under $20,000, Plymouth Voyager offers minivan versatility, safety and product attributes at an affordable price.

"Plymouth Voyager is among the top choices in the entry-level minivan market," said Ralph A. Sarotte, General Product Manager, Minivan Platform. "Through the 1997 model year, our minivans priced at less than $20,000 accounted for a 56 percent share of that segment. We will continue to dominate this end of the market by offering young families an opportunity to enjoy the benefits of a minivan."

Plymouth offers five versions of Voyager for 1999: Voyager, Voyager SE, Grand Voyager SE, Voyager Expresso and Grand Voyager Expresso. Light Cypress Green is added to Voyager's color choices for 1999.

For 1999 on Plymouth Voyager SE and Grand Voyager SE models, the door handles, grille and rear license plate bar are in body color as opposed to black. For the base model, outboard second and third row seat head restraints are now standard, while power windows/vents are added as optional.

The company that first offered integrated child safety seats introduces a new available reclining integrated cloth child seat designed into the second row Quad Command bucket seats for 1999. Also for 1999, next-generation air bags*, certified to federal regulations that allow less forceful air bags, are now standard on both driver and passenger sides.

Industry-wide, minivan sales account for eight percent of all new vehicles sold in the U.S. Chrysler Corporation sells nearly 700,000 minivans worldwide every year and owns a 45 percent market share in the North American market. Since 1983, Chrysler Corporation has sold nearly seven million minivans.