View Site

The Online Destination for Serious Car Buyers

AutoWorld.com is the web's most comprehensive database of new and used car pricing. Published by automotive experts, AutoWorld is the only site to offer eight indexes per model, with data going back to 1985. AutoWorld is a must buy for advertisers looking to reach consumers who are actively shopping for a car.
 

Unique Monthly Visitors: 2,500,000
Monthly Page Views: 6,000,000

Overview

• An enormous searchable database of Automotive content, dating back from 1985.
• Complete new and used car prices and evaluations.
• Buying Tips, including "car-talk" to familiarize buyers with the right terms for negotiation.
• Auto World's exclusive "AutoClub", offers roadside assistance, safety tips and discounts.
• Live consultants available helping and advising serious consumers ready to buy.

Audience Profile
The growth of online shopping has intensified. Nowhere is this more evident than in the automotive category. Currently, automotive is the third most popular area for online shopping. Consumers are logging onto the Net to take advantage of the Web’s ability to provide information to assist them in making one of their largest monetary purchases. A recent study conducted by Advantage Business Research proves AutoWorld.com’s visitors are primed for buying and utilizing the Internet to its fullest. The survey also reveals interesting facts on their Internet lifestyle habits.

Attracts an educated audience who use the Internet as a resource tool to gain information and research products. In addition, they value the convenience the Internet offers, making them smart and informed shoppers.

Demographic Snapshot

•  78% are males
•   62% are between the ages of 18-44
•   54.4% are married, and average household income is $73,500
•  43% of them hold professional/managerial positions

Internet Experience/Usage

•  3.2 years of experience using the Internet
•  75% plan to purchase products online in the coming year (20% increase over last year)
•  44% plan to purchase airline tickets online
•  73% use the Internet to research Automotive information to assist in a purchase/lease
•  58% use the Internet for education
•  52% use the Internet for news and information

Reasons for Going Online

Plan to Purchase

AutoWorld.com.com Visitor Profile, Fall 2002.
Conducted by Advantage Business Research; base: 390

Automotive Research Summaries
More than 40% of adult Internet users have changed their views of specific brands due to information they received online. Among product categories, automobile brands were the most likely to be reevaluated (21% of shoppers!). Automobiles also led when online information prompted purchase of a different brand (24% of shoppers!). Source: CyberDialogue, Feb. 2003

Reasons for Shopping Online for a Car

Source: CyberShopper 2003

Automotive Trends and Projections

• More than 65% of new-vehicle shoppers will use the web by 2003
• The average online shopper visits six automotive sites
• Shoppers spend more than 4 hours looking at auto information online
• The number of people buying cars online will reach 5% by 2003

Source: JDPowers, August 2002

Advertising Rates & Opportunities
Run of Site Banner Ads & Boxes:

• Top Banner Ads Run of Site 468x60: $40 CPM
• Side Boxes Run of Site 125x125 Boxes: $25 CPM
• Customized Sponsorships are Available: Please inquire for pricing

Newsletter Opportunities:
AutoWorld's exclusive e-mail newsletter delivered to over 1,658,000 subscribers - growing on average by 200+ a day! Please inquire for pricing & delivery schedules

Contact Information
Advertising: 1-888-516-0059